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Zero Distance

Digitally established companies achieve 9% higher turnover, are 26% more profitable and have a 12% higher company value, as is shown in a study by the Massachusetts Institute of Technology. Karl-Heinz Land, founder of neuland business consultancy puts it even more vividly. He talks of digital Darwinism: "If technology and society are changing more quickly than companies are able to adapt, they will die out, as in evolution - adapt or die".